Shoptimizer is a FAST WooCommerce theme that comes with a ton of features all designed to help you convert more users to customers.
We’ve built Shoptimizer based upon research and best practices, many of which have been covered by Baymard who have analyzed the top eCommerce sites on the web. Speed, design, and conversions are key.
Own and control your own data with WooCommerce. Plus, with over 5,000 extensions there are multiple ways to add additional functionality to your store. There are no limits when it comes to variations.
With over 10,000 customers on ThemeForest we’re experienced WooCommerce authors with a perfect 5-star rating for support. We guarantee speedy replies and detailed documentation at every turn.
Speed is essential — a delay of even miliseconds equals lost orders. We’ve benchmarked Shoptimizer against the most popular WooCommerce themes in the industry.
Shoptimizer includes speed related theme options which include automatic minification of the main CSS file for super fast loading. Also, it dynamically creates a ‘critical CSS’ stylesheet so that it loads almost instantly the contents of a user’s viewport.
This critical CSS gives an impression of immediate interaction with your site with no waiting — a huge conversion milestone for eCommerce businesses.
Running Shoptimizer through Google’s Lighthouse audit results in a perfect performance score with a first meaningful paint of only 630 miliseconds! Future updates to Shoptimizer will target maximum scores throughout — our goal is to make this the most optimized theme in the market.
A conversion optimized theme for your store is important in that it can multiply your success without you having to spend more time and money on traffic acquisition.
We’ve a theme option included which removes the header, footer and sidebars leaving the primary focal point of the checkout — the payment details form. This distraction-free checkout leads to better conversions and we’ve included a facility to add trust badges and a testimonial for reassurance.
While researching eCommerce conversions we came across an interesting case study of a site which replaced its phone number with a ‘Call me back’ option and experienced a dramatic uptick in sales. We’ve included this feature in Shoptimizer as it’s especially important for stores selling high-value but relatively complex products and customers may need more information before purchasing.
A research study has shown that 64% of users begin thinking of shipping costs on the product page and 61% of users have abandoned orders in the last quarter because of the extra costs. Baymard’s research has shown that crucial information like this should be placed below the product buy button where it is easily seen.
When scrolling down an individual product a sticky bar keeps the product thumbnail, title, price and add to cart button in view encouraging conversions on long single product pages with lots of content.
It’s essential that a buyer feels reassured at this stage, especially if they are buying from you for the first time. Studies have shown that 18% of users have abandoned a checkout flow during the last 3 months because they didn’t trust the site with their credit card information. Shoptimizer makes it easy to include your integrated trust badges below the primary call to action button on the cart and checkout.
It’s easy to include a timer sales countdown on each product along with an animated stock counter to persuade customer’s to buy. This can use real data or virtual data to increase the feeling of scarcity and speed up a potential purchase.
Display recent orders on your site and increase conversions by highlighting what other people are buying. Display orders in real time and increase social proof. Build a sense of urgency and expose new items to buy!
Organic search is most often the primary source of website traffic. Choosing a theme optimized for SEO is crucial for online businesses.
We’ve included an additonal field for WooCommerce categories which allow for far better SEO spidering. Now, you can add featured category text and an image to the top and additional keyword-rich copy below which will lead to far better search results placement.
From 2018, Google have changed how they index websites. Mobile first means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. Mobile page speed and load time are prioritized within Shoptimizer and images are optimized for the mobile experience.
Shoptimizer includes only carefully thought eCommerce and WordPress features to make building your online store a breeze.
Searching for an item in Shoptimizer will reveal the top results instantly without leaving the page. Superpower your search and convert users quicker by leading them to the product they’re looking for in seconds.
Shoptimizer utilizes the very powerful Elementor page builder for content pages – this lean and feature-packed editor allows you to create sophisticated layouts with no coding needed.
For larger stores, a mega menu is a great way to present sub categories and featured products. Include items you want to showcase directly within the menu — a great way to draw attention to them.
We’ve included a gorgeous homepage, about, contact, FAQs and sales pages within the one-click demo data to enable you to get up and running quickly. Plus, as the images are almost entirely from unsplash they’re included too!
Quickly modify typography, color settings and much more – we’ve added lots of controls so you can tweak elements so that they’re just right. Remember that even something as seemingly small as the call to action button color can make a real difference to conversions.
It’s important to make your website accessible to as many users as possible. Reaching more customers makes business sense and is the right thing to do.
WCAG (Web Content Accessibility Guidelines) is a set of technical requirements explaining how you to make your website accessible to people with various kinds of disabilities. Shoptimizer passes these WCAG AA guidelines.
Lighthouse is an open-source, automated tool from Google for improving the quality of web pages. It produces a report containing detailed recommendations for improving your site. Shoptimizer’s report for accessibility is extremely good, scoring 94/100.
A screen reader will read out loud the contents of a web page and help you navigate websites without seeing the screen and it’s how blind and low-vision visitors use the web. By putting us in our readers shoes we’ve tested Shoptimizer to ensure accessibility.
Although Shoptimizer’s demo data utilizes Elementor, it also works with other major page builders!
1 – Promotion header strip
2 – Improved search with instant results
3 – Offer bar with discount code
4 – Include custom product badges
5 – Multiple product gallery layouts
6 – Previous and next product navigation
7 – Percentage discount display
8 – In stock visibility to encourage purchase
9 – Quantity increase/decrease buttons
10 – Add to cart button has color customization options
11 – Wishlist functionality
12 – Size guide functionality
13 – Countdown timers
14 – Stock level display
15 – Include reasons to purchase
16 – Increase trust with security badges
17 – Request a call back option
18 – FOMO popup highlighting previous sales
19 – Sticky tabs with expanded content and add to cart
20 – Beautiful layout for the product information
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